Microlaunch Online

Designed for those starting out in the industry, this interactive training game challenges a user's ability to apply market research essentials.

Microlaunch online leverages the application of qualitative and quantitative insights for the design, development and successful launch of a new brand. It delivers great e-learning outcomes with fun for Business Schools & management trainees. 

This challenging simulation features the unique ‘insight generator’. Participants construct a sequence of 6 research projects generating insights to build a new brand from concept to launch while keeping within $$$ budget, avoiding errors and beating the clock.

Successful completion of the course provides the perfect entry route to an MRS qualification - the MRS Certificate in Market and Social Research.



How long does it take to play? 

The exact length will depend upon how good you are but on average it’ll take one hour to complete.

How many times can you play it? 

As many times as you want.

Is it a single or multi-player game?

It is designed as a single-player game.

What level training does it equate to? 

Level 2


Ways to buy the course


  • Only need a few licences? Buy them online.

  • Buying for your team/organisation? Drop us a line to get in touch (using the form below)

Buy online today

Licences start from £30 (+VAT) for one player

Looking to try before you buy?


Not a problem. Request a demo from us today.

Name *