The Business Game is an online, business simulation game in which learners play the role of an entrepreneur starting up a business. Their decisions in-game over the course of three virtual years of trading directly affect their business' success, measured by financial records. Learners tend to play the game multiple times to improve upon previous results, which leads to a deep understanding of the dynamics of business decision making.
Learners choose a product to take to market and sell. Working through five ‘stages’, they are exposed to key business concepts such as pricing, marketing and sales. It allows for the experience and practice of these otherwise abstract concepts, and will generate final reports on the learners’ decisions and performance for reflection and discussion.
The five stages of the game are as follows
- Introduction to the scenario and learning the interface
- Review your market research and select your product quality variables
- Decide your marketing strategy
- Choose your sales strategy and prepare to trade
- Complete three years of trading
Two levels of the game are available, The Business Game and The Business Game Advanced. For videos and more information about the games and supporting materials, please choose the icon below that best describes you, scroll down..
Educators teaching business, or relative subject, at secondary level
Learning and Development Professionals
Educators of University and MBA Students