Step Two - Narrowing it down
So now you have your initial research done. It’s time to break it down into categories. This will help build a clear picture of what to focus on.
With Green IT, I took the styles I thought best appropriate for the brief and split them into similar looking sections. Doing this helps to work out what style I want to achieve. At this stage it’s still ok to not know exactly what you want and you're allowed to get it wrong. This is a good process to narrow down your options to design styles which suit the brief and you are happy to pursue.
Decision making time!
I find this stage super tricky. I loathe making decisions. I’d rather merge all the styles and ideas together but this is an ill-advised method. It can become time consuming, messy and often doesn’t work out in the long run. If you find things are getting tricky- you can't find the style you want and nothing is working out- go back to the previous step and do some more research. You might just stumble on something better.
Looking back, the images I have chosen all seem similar. I had drifted back to my comfort zone without realising, doing exactly what I wanted to avoid.
Back to the initial research stage; this time you know what you're not looking for. You have come a bit closer to the style you want through eliminating those you don’t.
Even after the decision making process you can still add or take away pictures that are more in fitting with what kind of style you want to achieve. Styles can be merged together or influence each other too. There is never a right or wrong way as long as you keep all your research in this way you will be ready to work in a clear and focused direction.
Three mega things to take into consideration:
- What stands out most?
- What styles connect with each other?
- Which path is most efficient? (Depending on your project length and budget, you may need to be limit how far you stretch yourself)
Back and forth
There are still a fair few styles on those pages. But narrowing it down, we are starting to see some strong themes emerging. For example: a cut out style with flat defined lines. The only images that are swaying focus are the Monkey Island and Rayman imagery. These indiscretions become easy to spot using a layout like this. It saves time and lessens headaches, allowing your brain to focus on creativity.
Refinement- Last-ish step before we start the design process.
Now you will be able to see that I have taken out loads of images and added Scooby doo character stylings into the equation. I have done this because it’s all part of the refinement process. You can take away images… it doesn't matter how many. As long as you're left with a range of images that help you work towards your desired style, you’re making progress.
As you can see I’m very indecisive and want to pinch bits from different images. This isn’t wrong, if anything, at this stage in the process, it makes your work unique and hopefully best tailored to your brief.