Stereotypes in the Design Process

Nicky Rhodes

Always reference from real life. I restricted myself to certain nationality groups. My aim was to capture a typical Slovenian/Italian etc face type; taking into consideration features such as eye shape, skin tone, hair colour, etc. Often determining these traits are big generalisations and not factual. But it is a good exercise to have recognisable traits in your characters. It helps people easily associate your character with the nationality, age group, occupation etc your character belongs too. A great example of this in practice is Wallace and Gromit. Many of the characters are ‘stereotypical’ British people. They have bad teeth, a fanatical love of tea, an insatiable appetite for biscuits and a dubious taste in clothing!

Stage 1, research and development

Stereotyping traits can refer to personality, such as a love for tea and biscuits, or physical traits like bad teeth. When considering the latter it is always best to get a wide sample for inspiration, then pick out the most commonly occurring similarities. Take care to be aware socially when creating characters. My teeth are lovely and straight, by the way, but I can’t resist a cup of tea!

Character Research

This is an example of my influene. I took inspiration from specific people in the limelight so the audience can easily connect with them. It’s always good to base characters on celebrities or actors, loosely. It is a great starting point. You may also find your characters become influenced by family members or work colleagues.

 

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