For advanced and MBA students
Visually rich, engaging yet challenging, The Business Game is a business simulator where
learners play the role of an entrepreneur setting up a business and trade for three (virtual) years.
Learners must make decisions on pricing, quality, marketing, production and more as they strive to make their business successful.
The five stages of the game are as follows:
Introduction to the scenario and learning the interface
Review your market research and select your product quality variables
Decide your marketing strategy
Choose your sales strategy and prepare to trade
Complete three years of trading
Need more than just the game? We've enhanced The Business Game Advanced by offering a package of supporting materials for thorough and rounded self-paced learning.
The Business Game Advanced
The Business Game (standard version, to build up to the Advanced version)
5 x Units of eLearning
Game Walkthrough Guide