SERIOUS GAMES AND GAMIFICATION IN BUSINESS
Recently Elearning! Magazine published an article on Serious Games in the corporate sector. As there were so many good points, and it is a subject so close to our core business at Totem Learning, I’ve taken the opportunity to reblog it here.
The first part of the blog sets the scene and explains some of the reasons why games are so effective in the corporate sector. Points include:
HOW DO WE MEASURE THE EFFECT OF A SERIOUS GAME?
There are many layers of measuring the impact of a certain training approach of intervention. Typically the accepted measure of proving the worth of a programme was to look at the ROI result. The ROI or Return on Investment gives a financial baseline as to the monetary outlay vs the gained results for a company or organisation. However ROI only gives us a piece of the puzzle when looking at effectiveness.