HOW DO WE MEASURE THE EFFECT OF A SERIOUS GAME?
There are many layers of measuring the impact of a certain training approach of intervention. Typically the accepted measure of proving the worth of a programme was to look at the ROI result. The ROI or Return on Investment gives a financial baseline as to the monetary outlay vs the gained results for a company or organisation. However ROI only gives us a piece of the puzzle when looking at effectiveness.
THE BENEFITS OF SERIOUS GAMES
This is probably the most common argument you might hear if you are looking into Serious Games. Everyone in the industry screams this out of the top of their lungs, but that’s because it’s true. You may think Serious Games will only appeal to the young, to the gamers, but actually cleverly designed solutions should appeal to people of all ages and backgrounds regardless of whether they have played games before or not.
And here’s why! ...